GoSend is on a mission to change the face of international delivery, making it easier, simpler and quicker to shop U.S brands, sales and deals – as though you’re in the Big Apple yourself for a spree! They grant each member with a U.S locker address (in the tax-free state of Delaware – so no extra tax has to be paid) so you can shop and ship without having to pay extortionate prices. Once you’re happy with your shopping spree, you can have the entire locker shipped out to you in the UK (or anywhere around the world) for upto 80% less the usual cost of international postage. The brand is popular with bloggers around the world, who are each eager to get their hands on some of the top U.S beauty releases – that usually, aren’t available elsewhere.
We work with GoSend on a monthly basis, reaching out to influencers, managing their Instagram feed and putting together launch events in the UK – sourcing the venues, catering and the invitees. We also liaise with media in the UK on their behalf, securing coverage and organising press reviews.
Jewellerybox is an online accessorises retailer, on a mission to show the world that you can buy real jewellery at ‘costume jewellery’ prices. In other words, you don’t necessarily want your fingers to turn green after wearing your new ring for a couple of hours, but you also don’t want to take out a mortgage in order to accessorise your outfits. The site offer 8,000 pieces of sterling silver and 9ct gold jewellery – sending out over 10,000 orders per week on average to over 100 countries.
Scarlett London Digital was brought in to implement a PR and blogger outreach strategy, ensuring that their key message could spread as far as possible. We also re-designed their Instagram page and continue to manage it on a daily basis, with a focus on growing their reach and creating consistent, engaging content which reflects their brand values.
Hostelling International offers a network of clean, high quality and safe hostels, all over the globe. They pride themselves on creating a ‘global community’ rather than simply just offering a ‘bed’, with an online network of like-minded travellers and ‘live like a local’ destination guides. When we arrived, they didn’t have a media strategy in place, so we were asked to devise something suitable for a six-month period. Although this meant starting from scratch in a very saturated travel industry, Scarlett went on to secure coverage in publications such as The Guardian, The Independent, The Telegraph and The Daily Mail, in addition to a number of online outlets.
Scarlett also encouraged the brand to actively begin engaging with the developing blogging community (then, it was 2012 – when they weren’t as recognised as they are now), which they were keen to do. We co-ordinated the Big Blog Exchange, which aimed to engage with bloggers and young people all over the globe. The premise was to offer 16 bloggers the chance to swap lives, for ten days simultaneously, with another blogger in another part of the world.
We held a competition, which generated 37,000 likes on Facebook alone – along with 3,000,000 impressions on Twitter, whereby bloggers could pledge why they should take a spot on the trip. I was responsible for devising each blogger’s itineraries for the duration, manage social media, act as a point of contact for the bloggers and producing press releases. Overall, the project was a resounding success – winning ‘Best Marketing Campaign’ at the British Youth Travel Awards and being shortlisted for a World Tourism Organisation Award.